{"id":6374,"date":"2025-06-19T12:48:05","date_gmt":"2025-06-19T12:48:05","guid":{"rendered":"https:\/\/wellows.com\/?p=6374"},"modified":"2026-03-30T07:57:19","modified_gmt":"2026-03-30T07:57:19","slug":"statistics","status":"publish","type":"post","link":"https:\/\/staging.wellows.com\/blog\/statistics\/","title":{"rendered":"11+ Key Generative Engine Optimization Statistics 2025"},"content":{"rendered":"

In 2025, search is changing in a big way. Instead of just typing keywords, people now ask full questions.\u00a0 Generative engines\u00a0like ChatGPT and Gemini give answers right away.<\/p>\n

Traditional search engines like Google still show links and pages. AI search skips the clicks and shows results straight in the chat. That means less scrolling and more instant answers.<\/p>\n

We gathered real numbers to see how this shift is playing out. These stats show which methods people use most and why it matters. Let\u2019s dive into the data and explore what\u2019s next for search.<\/p>\n

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Which AI tools had the highest quarterly growth in Q2 2025?<\/h2>\n

The generative AI<\/a> space isn\u2019t all about one tool. Some platforms are clearly ahead, some are catching up fast, and others are building steady followings in specific areas. Here\u2019s what the market looks like in Q2 2025:<\/p>\n

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Quarterly Growth by AI Tool<\/h3>\n

<\/p>\n

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ChatGPT<\/strong>
\n>8%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

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Microsoft Copilot<\/strong>
\n>6%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Google Gemini<\/strong>
\n>5%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Perplexity<\/strong>
\n>10%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Claude AI<\/strong>
\n>14%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Grok<\/strong>
\n>12%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Deepseek<\/strong>
\n>10%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Komo<\/strong>
\n>7%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Brave Leo AI<\/strong>
\n>6%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

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Andi<\/strong>
\n>4%<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Platform<\/th>\nPurpose<\/th>\nLLM Backbone<\/th>\nMarket Share<\/th>\n<\/tr>\n<\/thead>\n
ChatGPT<\/strong><\/td>\nGeneral-purpose AI chatbot<\/td>\nGPT-3.5, GPT-4<\/td>\n59.70%<\/td>\n<\/tr>\n
Microsoft Copilot<\/td>\nGeneral-purpose AI assistant<\/td>\nGPT-4<\/td>\n14.40%<\/td>\n<\/tr>\n
Google Gemini<\/td>\nGeneral-purpose AI assistant<\/td>\nGemini<\/td>\n13.50%<\/td>\n<\/tr>\n
Perplexity<\/td>\nAccuracy-focused AI search engine<\/td>\nMistral 7B, Llama 2<\/td>\n6.20%<\/td>\n<\/tr>\n
Claude AI<\/td>\nBusiness-focused AI assistant<\/td>\nClaude 3<\/td>\n3.20%<\/td>\n<\/tr>\n
Grok<\/td>\nGeneral-purpose AI search engine<\/td>\nGrok 2, Grok 3<\/td>\n0.80%<\/td>\n<\/tr>\n
Deepseek<\/td>\nGeneral-purpose AI search engine<\/td>\nDeepSeek V3<\/td>\n0.70%<\/td>\n<\/tr>\n
Komo<\/td>\nLink-surfacing AI search engine<\/td>\nNot disclosed<\/td>\n0.60%<\/td>\n<\/tr>\n
Brave Leo AI<\/td>\nPrivacy-focused AI assistant<\/td>\nMixtral 8\u00d77B<\/td>\n0.30%<\/td>\n<\/tr>\n
Andi<\/td>\nSimplicity-focused AI search engine<\/td>\nNot disclosed<\/td>\n0.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Broader adoption mirrors these growth curves. As of August 2025, 38% of Americans have used AI tools<\/a> like ChatGPT, Gemini, Copilot, Perplexity, and Claude\u2014up from 8% in 2023.<\/p>\n

About 21% use them more than ten times per month. Yet traditional search remains dominant: 95% still use Google, Bing, Yahoo, or DuckDuckGo monthly, with Google accounting for 87% of heavy search activity.<\/p>\n

In practice, AI is being layered onto\u2014rather than replacing\u2014search habits.<\/p>\n

If you\u2019re an agency, startup, or freelancer, learning how to earn citations on ChatGPT<\/a> is now a critical skill. Whether through prompt optimization, or content structuring that aligns with ChatGPT\u2019s output style, your presence on the most-used AI assistant can directly shape discoverability and reach.<\/p>\n

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Top ChatGPT Statistics (2025)<\/p>\n

<\/p>\n

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ChatGPT reached 100M<\/a> users in 64 days, breaking all previous records (Demandsage, Apr 2025)<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

<\/p>\n

Outpaced TikTok (9 months) and Facebook (4.5 years) to the same milestone.<\/span><\/span><\/div>\n

<\/p>\n

Hit 2.5B monthly visits by May 2023; stabilized at 2B visits and 500M users\/month by June 2023.<\/span><\/span><\/div>\n

<\/p>\n

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\u00a0Estimated 6% of global population and 12.5% of workforce use it monthly.\u00a0<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

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Which Content Types do AI Search Engines Surface Most?<\/strong><\/h2>\n
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Not all content gets the same attention in generative engines. Some use cases dominate, others stay consistent, and a few are slowly gaining ground. Here\u2019s a look at what people are actually using AI for over the past year:<\/p>\n

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\"line-chart-showing-practical-uses-of-generative-ai-from-may-2024-to-march-2025\"<\/h4>\n

Here’s a summary of the GEO Statistics for content types generative engines prefer:<\/h4>\n
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  1. General Research remained the top use case throughout the year, consistently close to 37% with minimal fluctuation.<\/li>\n
  2. Academic Research held steady around 18\u201319%, showing it\u2019s the second most common use, especially stable across all months.<\/li>\n
  3. Email Composition and Coding Assistance were neck and neck, both ranging between 13\u201315%, with minor dips and recoveries.<\/li>\n
  4. Commercial Research showed a gradual upward trend, growing from 4.7% to 6.4%, indicating rising business adoption.<\/li>\n
  5. Marketing Copywriting stayed under 5% overall, with small surges in Dec 2024 and Feb 2025, but remained a niche use case.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n
    \n

    Which websites do AI engines cite most often?<\/h2>\n
    \n
    \n

    Recently a research was conducted by Josh Blyskal from Profound, who tracked over 534 million citations across ChatGPT, Perplexity, and Google AI Overviews to see which sources show up most often in generative search results. Here\u2019s what stood out:<\/p>\n

    \n

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    Here’s a summary of the GEO Statistics for the most frequently cited websites in generative engines:<\/h4>\n