Unlimited projects
Track every brand you run. Pay for the questions,
not the containers.
A project is one brand, one site or one client account, with its own prompts, its own AI platforms and its own score. Every Wellows plan opens as many as you want, including the $29 one. What you buy is a pool of credits, and you decide how it is spread.
Projects
Growth plan
5 running, room for one more
15,000 of 18,000 credits a month
- Main siteNorthbound Retail3,000
- EU siteBrindal Health3,000
- DACH siteCranthe Logistics3,000
- Product micrositeDrevalt Software3,000
- Campaign siteElstrave Travel3,000
- Add a project$0
The sixth fits in the 3,000 spare. The invoice stays at $249.
$29
The plan unlimited starts on
Not the top tier, not an add-on. The entry plan.
$0
What the next project costs
Opening one draws nothing until you schedule a prompt.
1 pool
Behind the whole roster
One balance and one invoice, split across projects by you.
The summary
A project is a real
account, not a folder.
Each one is tracked, scored and reported on its own. What they share is the credit pool that pays for the work, the invoice and the team.
What counts as one
Anything you would want scored separately.
- A brand, or a sub-brand you sell under a different name
- A regional or language site, tracked in its own market
- A campaign or product microsite
- A client account, with its own white-labelled dashboard
- A prospect you are still pitching
What each one owns
Its own settings and its own record, start to finish.
- Its own prompt set, AI platforms and cadence
- Its own competitor set and rank movement
- Its own visibility score, citations and sentiment
- Its own Quick Wins, content work and outreach list
- Its own history, exports and Search Console connection
What the account keeps
One of each, however many projects sit under it.
- One credit pool, drawn on by every project
- One invoice, one renewal date
- One team, with seats that never enter the price
- One white-label setup, applied per client dashboard
- One run-out projection across the whole roster
Unlimited means unlimited
No project count anywhere in the plan, on any of the four.
Opening one is free
A project with nothing scheduled draws nothing from the pool.
The pool is the only limit
Credits are spent by prompts, platforms and cadence. Never by containers.
Every project has its own dials. On every plan.
This is what makes an unlimited project count worth having. A siteclient is not a fixed unit you buy: it is one you tune, pause and report on separately from every other one.
- Summer campaignElstrave TravelPaused
- Was drawing3,000 / mo
- Now drawing0 / mo
+3,000 back in the pool
Pause any project
Stop its schedule and the credits it was drawing are back for the rest of your sitesroster. Its history stays where it is, so next season's campaign starts from the last one.a client who comes back in six months comes back to a record.
Frequency
DailyWeekly- Daily3,000 / mo
- Weekly429 / mo
Set the frequency
Daily on the sites that sellclients that need it, weekly on the ones that do not. Weekly costs about a seventh of the same project run daily.
Platforms
4 of 5Choose the platforms
Every AI platform is on every plan. Turning one off for a project is a way to spend fewer credits, not a downgrade you have to buy.
Export report
EU siteBrindal HealthLast 30 daysDownloadPer project, per date range
Export the report
Take the record out by project and date range, so a board updatea client report is a file rather than a screenshot of a shared chart.
The four panels above are drawn representations of the controls, not screenshots. Every credit figure in them is the same arithmetic the calculator below uses.
In practice
The same feature, two different jobs.
Brands use projects to stop averaging their markets together. Agencies use them to stop buying a subscription per client.
Markets
One score per region, not one blended average
A German site and a US site are answered by different pages, cited by different sources and beaten by different competitors. Run each as its own project and a regional gap reads as a gap instead of dragging one number down with no explanation attached.
Launches
A microsite you can track from day one
Open the campaign site as a project the week it goes live, run it daily while it matters, then drop it to weekly once the launch is over. Weekly costs roughly a seventh of daily, so winding it down is a setting rather than a cancellation.
Portfolio
Sub-brands and acquisitions on the same invoice
A brand you sell under another name, or one you have just bought, becomes a project the day you want to see it. No second subscription to approve, and no waiting until the next budget cycle to find out where it stands.
Three sites, one pool
Growth plan, 18,000 credits
10,800 of 18,000 credits a month
- Main site40 prompts, daily6,000
- EU site20 prompts, daily3,000
- Product microsite20 prompts, 3 platforms1,800
- Unallocated7,200
That headroom is two more regional sites at the EU setting, opened tonight, on the same invoice.
No new line item, no new approval
A regional launch or a campaign microsite used to mean a purchase order before it meant a dashboard. Here it means a project, and the plan only changes if your total coverage does.
Compare like for like
Every site sits in one account, scored the same way, so a regional gap reads as a gap rather than as a difference between two subscriptions.
Roster
Every client a project, every project a report
One account holds the whole book. Each client gets a white-labelled dashboard carrying your name, its own score and its own export, so a monthly report is a file rather than a screenshot of a shared chart.
New business
Pitch with their data, not a sample deck
Set a prospect up as a project the week before the meeting and walk in with their own citation gaps on screen. It draws on headroom you have already bought, so a pitch that does not land costs you the prompts and nothing else.
Churn
A client leaving is a setting, not a cancellation
Stop their schedule and the credits go straight back into the pool for whoever signs next. Their history stays where it is, so a client who comes back in six months comes back to a record rather than to an empty account.
Five clients, one pool
Growth plan, 18,000 credits
15,000 of 18,000 credits a month
- Client 120 prompts, daily, every platform3,000
- Client 220 prompts, daily, every platform3,000
- Client 320 prompts, daily, every platform3,000
- Client 420 prompts, daily, every platform3,000
- Client 520 prompts, daily, every platform3,000
- Unallocated3,000
The sixth client fits in that headroom at no extra cost. Your cost per client goes from $49.80 to $41.50 the moment you win them, and the invoice stays at $249.
Resell it without reselling a seat
What you charge for is the work and the report, not a licence you have to buy again per logo. The pool is the cost of goods and the roster is the revenue, which is a margin you can actually forecast.
One roster, one invoice
Twelve clients on Scale is $41.42 each, within a rounding error of six on Growth. The roster grows, the per-client cost holds, and the seat count never enters the price.
Coverage calculator
Add the projects.
The plan sizes itself.
Set your projectsclients, prompts and AI platforms. The plan that covers you is the one that lights up. Opening a project is free either way; what it asks is what draws on the pool.
Monthly summary
15,000 credits a month. Growth covers you.
Credits a month
15,000
of 18,000 in Growth
Net revenue
$6,001
96.0% margin
Cost per client
$49.80
$249 across 5 clients
Against each pool
Basic $29
1,800 of 1,800
Too small
Standard $97
6,500 of 6,500
Too small
Growth $249
15,000 of 18,000
Covers you
Scale $497
15,000 of 36,000
+28 prompts each
15,000 credits = 5 clients × 20 prompts × 5 engines × 30 days. Monthly net = $6,250 retainers − $249 Wellows plan.
Your setup
3,000 credits spare. Spend it on 4 more prompts a day across the clients you have, or on 1 more client at this coverage. Adding a client costs nothing until you ask their project a question.
The difference
Unlimited is the permission. The pool is what makes it usable.
A cap you never hit changes a spreadsheet. A shared balance you allocate yourself changes what you are willing to open a project for.
01
Depth is set per project, not per plan
Prompts, AI platforms and cadence are settings inside each project rather than tier features. A flagship brand can run 40 prompts daily on every platform while an archived microsite runs five a week, inside one subscription. That is why unlimited is not just a bigger number: the projects are not obliged to be the same size.
02
Opening one is reversible, so it stops being a decision
Stop a project's schedule and its credits go back into the pool for the rest of the cycle. Nothing has been bought that has to be used. That is what makes it reasonable to open a project to answer a question, rather than only to serve a signed client.
03
Every project is the whole product
Unlimited containers are worth nothing if the container is a filtered chart. Each project gets Quick Wins, content opportunities, KIVA, outreach, performance history, exports and its own white-labelled dashboard. Nothing is held back for a higher tier, so the twelfth project is the same product as the first.
04
You find out before you commit, not after
Wellows projects your run-out date from your current coverage and shows it against the pool, so the moment a new project or a wider platform list would outrun the cycle, it says so first. Growing the roster stops being a thing you discover on an invoice.
The shape you are used to
- The plan says how many brands you are allowed
- Every brand is tracked to the same depth, because the tier decides it
- One more brand means the next tier, or a second subscription
- Trying something out costs money before it tells you anything
The shape this is
- The plan says how many questions you can ask
- You decide which brands are worth asking the most about
- One more brand is free until it draws from the pool
- Trying something out costs the prompts and nothing else
Before you start
Frequently Asked Questions
Unlimited is a word every vendor uses. These are the questions that separate the ones who mean it, answered with the arithmetic rather than around it.
Still have questions? Book a strategy call
Is unlimited really unlimited?
As many projects as you want, on every plan including the $29 one. There is no project count written into any of the four plans and no fair-use threshold behind them. What limits you is the credit pool. A project sitting there with nothing scheduled draws nothing at all, so the number of projects is genuinely not the constraint. The amount of tracking they are doing between them is.
Are prompts capped as well?
No. There is no prompt number written into any of the four plans either, for the same reason there is no project number. A plan buys a pool of credits, and projects, prompts, AI platforms and cadence are simply the four ways of spending it. So asking more is never blocked. It moves the arithmetic. Twenty prompts a day on every AI platform is 3,000 credits a month. The same twenty asked weekly is about 429. A hundred a day on two platforms is 6,000. None of those is a tier feature you unlock; they are different ways of spending one balance, and the plan you need is whichever pool covers the total. Which makes the real question not how many prompts you are allowed, but which ones are worth asking and how often. A prompt nobody is searching draws exactly what a prompt that earns you a citation draws, so the work is in the prompt set rather than in the limit. The coverage calculator above prices any combination you want to try. For scale: 240 prompts a day across every AI platform is 36,000 credits, the largest published pool. Past that the pool is quoted rather than published, and the prompt count still is not the thing being capped.
What counts as a project?
Anything you want scored separately. Brands, sub-brands, regional and language sites, campaign microsites, client accounts and prospects you are still pitching are all projects. The practical test is whether you would want it to have its own visibility score, its own competitor set and its own report. If yes, make it a project.
If projects are free, what am I actually paying for?
Credits. One credit is one prompt, asked of one AI platform, on one day. Multiply your prompts by your platforms by the days you report on, then by the number of projects, and that is your monthly draw. Twenty prompts a day on every AI platform is 3,000 credits a month for one project. That is the same arithmetic whether it is your only project or your twelfth.
Does every project get its own dashboard and report?
Yes. Each project has its own visibility score, its own citations and sentiment, its own competitor rank movement, its own Quick Wins and content work, and its own performance history. Exports run per project and date range. For agencies, each client project can carry a white-labelled dashboard in your name. The client never sees Wellows unless you want them to.
Can different projects track different AI platforms and cadences?
Yes. Prompts, AI platforms and cadence are settings inside each project rather than plan features, and all of them are changeable mid-cycle. That is what makes the pool useful in practice: a launch can run 40 prompts daily on every platform while an archived microsite runs five a week, inside the same subscription.
What happens to the credits when I stop a project?
Stopping a project's schedule stops its draw, and the credits it is no longer using are available to the rest of your projects for the remainder of the cycle. Its history stays where it is. A client who comes back in six months comes back to a record rather than to an empty account.
Do more projects mean more seats, or a bigger bill for the team?
No. Team seats are not metered and never change the price, however many projects sit under the account. Invite the people who need access.
How many projects will my plan actually hold?
There is no count, so the honest answer is a depth. At 20 prompts a day on every AI platform, which is 3,000 credits a month per project, Standard covers two projects, Growth six and Scale twelve. Basic's 1,800 credits cover one project at 12 prompts a day on every platform, or several projects tracked less often. Past twelve at that depth the pool is quoted rather than published.
What if my roster outgrows the pool mid-cycle?
You see it coming. Wellows projects your run-out date from your current coverage and shows it against the pool, so the moment a new project or a wider platform list would outrun the cycle, it says so before you commit to it. From there you can move to a larger pool, top the current one up, or trim cadence on the projects that do not need daily. Upgrades apply straight away; downgrades take effect at your next cycle, so you keep the pool you have paid for until it ends. <section